The Future of Out-of-Home Media Measurement
Geopath’s new vision lays out an exciting roadmap and foundation for the future of Out-of-Home media measurement that will help drive growth for the channel
Read MoreGeopath’s new vision lays out an exciting roadmap and foundation for the future of Out-of-Home media measurement that will help drive growth for the channel
Read MoreAs EMC Outdoor celebrates 30 years in business, it occurs to me that our journey mirrors the...
Read MoreBranding Locally in the Time of Covid “Know your audience” has always been a key mantra driving...
Read MoreEMC Outdoor remains committed to providing the best outcome for you, our client, through these challenging and changing times.
Read MoreBest of the Blog 2019 is a compilation review of 2019’s top-performing, most-read, most-shared articles on the EMC Outdoor blog.
Read MoreIn 2020, out-of-home will see more efficient campaigns, better use of data, a shift in agency-advertiser teams, and the rise of artificial intelligence.
Read MoreBetsy McLarney, CEO of EMC Outdoor, a nationally recognized, location-based marketing agency headquartered in Philadelphia, PA, was elected as a new member to the Geopath Board of Directors.
Read MoreAs we enter 2019, we look forward with excitement at what new opportunities and developments lay ahead. We’re eager to gain deeper engagement, more connectivity and a better understanding of the world around us. These are all major focal points that will make us better marketers and planners that create more effective out of home, trade shows, experiential and digital campaigns. At the same time, it’s equally important to reflect on the year behind us, taking stock of our growth and development over what has been a landmark year for marketing and advertising. To that end, this 2018 Best of the Blog is a compilation of the year’s top-performing, most-read, most-shared posts.
Read MoreAs the New Year fast approaches, we take a look at trends that are gaining ground in out of home. As marketers and media planners know, staying up on the latest technologies and innovations means future-proofing your business and creating a sustainable operation built for success. This is precisely how the out of home industry has managed to grow at a time when screens and digitization dominates every corner of our business and personal life. Data and technology will continue to drive the changes in OOH, just as it is with other media channels. As we look ahead, we see opportunities to increase efficiency and connectivity while decreasing irrelevant creative and wasted impressions.
Read MoreIn recent years, Out of Home advertising has gained greater recognition as a core part of an integrated media plan. The digitization of assets is rapidly transforming how and why advertisers use it. With new technological advances, we look at what brands are doing with this extraordinary opportunity to innovate.
Read MoreIn the latest World Advertising Research Center (WARC) Global Ad Trends report, it states “successful brands allocate an average 13% of their media budget to out of home.” Since reading the report, I have been interested in understanding more about these successful brands. Who are they and why do they buck the 6% average adspend in Out of Home? How do they use OOH to strategically position their products and services? Most importantly, why should we pay attention to the trend?
Read MoreAs 2018 fast approaches, I see a number of key trends that will continue to dominate the Out of Home industry. Big data, digital strategies, location and audience analytics will continue the rapid transformation of the Out of Home media landscape, changing how advertisers plan, buy, and deliver creative. As new measurement techniques, and integration with digital channels come online they will continue to add to the value proposition for Out of Home, making it an even stronger component of a robust media plan.
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