The key to being successful in sales is the ability to forge a trusting relationship with clients or prospects. Successful selling is dependent upon an established rapport, being likable and trustworthy, and a willingness to dig-in to a business to understand their point of view.
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I spend a good portion of the year traveling to cities across our great land, conducting meetings to introduce our services, explore potential partnerships and discuss the Out of Home landscape in general. One of the things I enjoy is creating an “a-ha” moment in my meetings, stoking the creative flames of my audience or providing a much-needed solution to an ongoing problem. Interestingly, I find that I get some of the same questions time and again, and I thought I’d share them with you.
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We as consumers commonly face situations when we have to seek out experts or professionals to handle tasks we either are unfamiliar with, or don’t have the time to handles ourselves. In the advertising world, ad agencies as well as brands can face the same challenges when it comes to planning and placing out of home media. While many agencies and marketing departments have the ability to handle the task, using an out of home media expert can be beneficial in many ways.
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