9 Ecommerce Trends That Will Increase Your Revenue In 2019
To thrive in the highly competitive and saturating ecommerce market, businesses will need to adopt new technology trends.
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Tag: mobile advertising
The Brave New World of Location Based Marketing
As out of home sees rapid digitization of media and more accurate audience targeting, location becomes key in building audiences and targeting advertising.
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The Marketer’s Guide to Connected TV
As television continues to become more connected to the digital purchasing journey, today’s brands have new ways to interact with clients and consumers.
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Key Trends for Mastering Digital Marketing
Most marketing experts constantly struggle to keep up with digital marketing. These key trends will help you master digital marketing for your brand.
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What’s Your SXSW?
Every year, brands and agencies from all over the globe focus on connecting with the massive and trend-setting crowds that converge upon South by Southwest. But if the BBQ, interactive, film and music-infused flavor of the enormous event is not quite right for your brand, rest assured that you can have your own SXSW.
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Understanding the Trade Show Attendee Experience
Successful trade show marketing is about developing a media plan that aligns with and capitalizes on attendee behaviors in the market to accomplish a brand’s marketing goals. An effective trade show marketing strategy must be unique and specific for reaching attendees going to the convention market, during the event, and throughout their time moving around the city.
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Mobile Tours: A Cost-Effective and Impactful Way to Reach a Hyper-Targeted Audience
A Mobile Tour allows a brand to maximize resources by designing a self-contained, fully-customizable, mobile exhibit space that creates a brand personality and easily travels where the target demographic actually lives, works and plays.
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5 Important Trends For Out Of Home Media In 2018
As 2018 fast approaches, I see a number of key trends that will continue to dominate the Out of Home industry. Big data, digital strategies, location and audience analytics will continue the rapid transformation of the Out of Home media landscape, changing how advertisers plan, buy, and deliver creative. As new measurement techniques, and integration with digital channels come online they will continue to add to the value proposition for Out of Home, making it an even stronger component of a robust media plan.
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A Tale of Two Retails: Why Real World Commerce is Still Key to Holiday Shopping
The growth of online shopping has been a popular headline for several years now, you can hardly look at any advertising related news sites without seeing an article with dire pronouncements about the death of brick and mortar stores. But when it comes to the holiday season, the numbers paint a very different picture.
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OOH: The Spice in Your Media Plan
Chili is one of my favorite dishes to prepare for my family. There must be a million different recipes out there, but if nothing else, you gotta have some type of meat, beans and a sauce. Think of the basic ingredients to any chili recipe and compare it to traditional media – T.V./meat, radio/beans, sauce/digital. But who wants just the basics when you can enhance it with OOH/spices?
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Digital Immersion & Its Impact on OOH – A Future Look
The first time I placed Virtual Reality (VR) goggles on my head, I was not too impressed with the...
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Millennial Mindset: A Day in the Media Life of a Millennial
This is the first in a series that will look at millennials and how they interact with out of home media. This first segment goes through the daily interactions that a millennial can have on any given day of the week with OOH media.
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