As trade show marketers struggle to navigate crises, it’s important to communicate openly, plan for current and future scenarios, and pivot budgets to channels that remain effective.
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Trade show marketing trends for 2020 reflect changes we’re seeing in audiences, technology and new ways to experience and connect to brands or products.
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Best of the Blog 2019 is a compilation review of 2019’s top-performing, most-read, most-shared articles on the EMC Outdoor blog.
Read More![OOH 101: A Comprehensive Introduction to Out of Home Media [Ebook]](https://www.emcoutdoor.com/blog/wp-content/uploads/2019/11/header_WIP2.jpg)
OOH 101 is an easy-to-read reference for out of home media types and formats, why it should be a part of your media plan, and how it should be implemented.
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Second-tier trade shows can play an important role in advancing marketing strategy and increasing brand awareness and engagement with your target audience.
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As we enter 2019, we look forward with excitement at what new opportunities and developments lay ahead. We’re eager to gain deeper engagement, more connectivity and a better understanding of the world around us. These are all major focal points that will make us better marketers and planners that create more effective out of home, trade shows, experiential and digital campaigns. At the same time, it’s equally important to reflect on the year behind us, taking stock of our growth and development over what has been a landmark year for marketing and advertising. To that end, this 2018 Best of the Blog is a compilation of the year’s top-performing, most-read, most-shared posts.
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Whether its brand awareness or a product launch, trade show marketing allows you to get the right message in front of the right audience at the right time and place. The key is to define your needs and embrace an integrated approach to build a campaign that goes beyond the booth.
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For many brands, trade show marketing is a major component of the integrated marketing mix because it offers such a unique brand engagement opportunity. With the right audience in the right place at the right time, it’s a no-brainer to market to them. How can your brand make the most of the investment and opportunity?
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Recent changes in data & technology are transforming the industry into a media that can be planned with the same types of targeting and precision as other channels. With the wide variety of media options available, the variability of media efficacy across different markets, and the advances in data, it’s critical that advertisers approach their OOH plan with the same level of detail as their other media. So, to help get you started here are some of the key questions that you will want to have the answers to before you start planning your Out of Home campaign:
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In this increasingly digital age, why should you be including Out of Home media? Why consider OOH when digital online and mobile are king? In this second installment of our 3-part series, “An Introduction to Out of Home”, we are going to touch upon not just why Out of Home should be considered, but why it should be a core media buy for any plan.
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When you say “Out of Home” most people will immediately think of billboards, but rarely do they go too far beyond that. The truth is Out of Home is an incredibly broad, and wildly diverse media channel that can reach consumers in a variety of ways. So, if you’re new to advertising, or you’d just like to brush up on OOH choices so you can sound really smart to your client, we’d like to provide a little bit of assistance.
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Based on the level of investment in digital ads, agencies and brands alike have started asking critical questions…are we getting what we expect from our digital online ad spend? How can we be more assured that our message is getting to our consumer and moving that all important needle?
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