They’re sure to liven up any concrete jungle. These buses, part of Nationwide Insurance’s 2007 summer branding out of home campaign, definitely add a little color to an otherwise bland urban landscape (we figure that’s a couple hundred square feet of orange).

bus advertising

bus advertising

bus advertising

In some more adventurous cities the “Backward Bus” (seen below) added an edge to the “Life come at you fast” theme. Note the backward facing driver and panicked passengers on the creative.

bus advertising

bus advertising