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Gas station advertising is continuing to grow in popularity, partly because of its cost effectiveness, but largely because of its ability to provide very specific geo-targeting of your demographic.
Want to target by zip code? – No problem! Need to target around a specific address? – absolutely! Want to place your advertising around particular retirement communities that are close to a specific retail location? – Go for it!
That’s just what Best Buy did to advertise a new line of electric bikes. Targeted at retirees in popular areas ofFlorida&California, the ads were placed near 55+ communities that were within the draw area for Best Buy locations.
Gas Stations are also continuing to expand the media opportunities available. In addition to the pump toppers, advertisers can now add window clings, interior posters, floor graphics and more.
Outdoor advertising excels at reaching large numbers of people and covering large geographic areas, but it can also be very effective at highly targeted campaigns and shouldn’t be overlooked as a great way to reach specific audiences and their locations.
Contact us to learn more about how the strategic use of OOH media can help reach your audience no matter where they are.
