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When BUNN was looking for an exciting way to launch their new “Phase Brew” coffee brewers they turned to EMC for some non-traditional out-of-home that was much more than just your typical branding. Our team was deployed for a month to key BUNN target markets just ahead of the holiday shopping season.
The activation included a team of customized segways — with BUNN coffee brewers mounted on the front so consumers could see the actual product while our brand ambassadors explained its benefits and special brewing technology!
The other half of our segway team had WiFi-equipped laptops mounted on their side so consumers could register on the spot to win one of the hi-tech brewers. The WiFi segways did a great job of driving traffic to BUNN’s online contest page — providing quantifiable data and actionable leads for BUNN.
The team also had a number of branded inflatables designed to draw attention to the segways from a distance, and to create a festive mini-event around the team. The BUNN team even took part in a holiday parade. Talk about being seen by a crowd! Just a little added-value for our client.
In addition to educating consumers about BUNN’s new brewer, the BUNN brand ambassadors had plenty of quality promotional materials to distribute — reinforcing the message that the brewers make a superior cup of coffee.
Contact us to learn more about how EMC can help your brand create unique experiences to engage your target consumers.
