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When Riverbed Technology wanted to reach business decision makers in key markets across the US and overseas, they and their agency turned to EMC Outdoor for a way to target these hard to reach individuals. The solution was a program of spectacular and dominating airport advertising campaigns.
Airport advertising is one of the most effective OOH media formats to reach high level business travelers and the frequent flying “road warriors”. Frequent flyers — averaging nine round-trip flights per year — account for almost 60% of all airport advertising impressions. (Arbitron Airport Study, 2004)
Frequent fliers are also “258% more likely than a typical consumer to have participated in an information technology purchasing decision within their company in the past year” (Arbitron Airport Study, 2004). This made airports an important part of Riverbed’s strategy to reach these technology decision makers.
EMC was an active partner from the initial strategy sessions, and provided research on what Riverbed’s competitors were doing, in order to help determine how to best target the campaign.
Researching, planning, negotiating, executing and producing an international airport advertising campaign can be an overwhelming task, but you can make it easy with one phone call to the outdoor experts at EMC. We can handle all the details, and streamline your outdoor media buying. Contact us to learn more.
