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Billboards have long been recognized as a great way to drive traffic to a specific retail location – the “directional” has probably been around as long as the medium.

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But the simple directional billboard or poster can do much more than drive traffic.  By combining their restaurants’ efforts regionally, Stevi B’s is using out of home advertising to create a strong regional presence that keeps the brand top of mind with hungry families … while also providing the practical tactic of driving traffic to a particular restaurant near each family.

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Multiple variations on the same theme (cute kids!) keeps the creative fresh throughout an area, while reinforcing the Stevi B’s brand message.

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And, it doesn’t hurt to have your OOH media agency find a great location for you, right next to the competition (below).

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At EMC we can help your brand make the most of out-of-home.  Contact us to learn more.