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"Lifestyle media"
In order to interact directly with consumers, ComEd took their outdoor advertising inside – specifically into major malls around the Chicago area.
We used branded segways to help drive traffic to the ComEd booth in the mall where consumers could get valuable information about how to [...]
Gas station advertising is continuing to grow in popularity, partly because of its cost effectiveness, but largely because of its ability to provide very specific geo-targeting of your demographic.
Want to target by zip code? – No problem! Need to target around a specific address? – absolutely! [...]
Out-of-home media excels at highly targeted placement — in other words putting your advertising exactly where your desired audience will see it.
In order to reach women in theChicagoarea, and inform them about their new women’s health center, theNorwegianAmericanHospitalturned to a variety of interior and exterior grocery store ads which included floor graphics:
OOH can provide some of the most cost effective media platforms, and offers a wide variety of options, so there’s almost always something to reach into your target market. For example . . .
If you’re a short term health insurance provider and want to increase your presence in 10 key states, reach into [...]
When Nationwide Insurance needed to find a cost-effective solution for reaching a large cross section of consumers in a number of diverse cities, we found a solution that would work across all of their markets and demos throughout the country — reaching over 9 million consumers each month!
The answer was a [...]
When Jiffy Lube needed to increase awareness for over 25 locations across a large geographic area in thePacific Northwestthey turned to the EMC for a comprehensive OOH campaign that would reach their audience at multiple touchpoints in their day.
Carefully selected billboard locations provided high profile visibility in multiple markets and acted as [...]
When Boost Mobile needed to amplify their presence in key markets throughout the U.S. they turned to EMC to tap into the power of outdoor. Boost’s target area was over 20 markets, as diverse as Flint MI, Boston MA, Nashville TN and Miami FL — each bringing its own unique set of challenges while providing [...]
