Currently viewing the category:
"Mobile Billboards"
So you really want to engage with consumers? Why not play some video games together?
That’s just what Metro PCS is doing in Atlanta. They’re using a digital display vehicle as both a branding tool, and a way to interact with customers in a fun and [...]
Boost Mobile was on hand to reach the huge crowds in Miami for Super Bowl XLIV. Boost used a variety of media to reach the mobs of fans that descended on south Florida, including Scooters, Walking Billboards, and Mobile Billboards.
By using mobile media, Boost was able to cover not just the big game itself, [...]
When Tampico beverages wanted to make a big splash, and increase their presence in theLas Vegasmarket they made sure to include outdoor advertising as a key part of their integrated campaign.
The overall strategy, designed to reach Hispanic Moms, included OOH, radio, print, and in-store events at the neighborhood grocery stores. The results speak for [...]
One way to get attendees to visit you on the floor of the convention center is to make sure they see you off the floor. That’s exactly what Abbott did in Orlando using Mobile Billboards, and Wrapped Vehicles.
Mobile media can be a valuable tool [...]
When Boost Mobile needed to amplify their presence in key markets throughout the U.S. they turned to EMC to tap into the power of outdoor. Boost’s target area was over 20 markets, as diverse as Flint MI, Boston MA, Nashville TN and Miami FL — each bringing its own unique set of challenges while providing [...]
We were tapped by Obama for America to manage a multi-state campaign that would help get voters to the polls where the competition was tough. At crunch time, Obama’s marketing team turned to the out-of-home palette — recognizing that outdoor advertising offers some of the best ways to take a message to the streets of [...]
It’s that time of year again, and students are heading back to school. Fresh-faced, bright-eyed and full of enthusiasm, they’re ready to dig into those textbooks, start those research papers, and pay rapt attention to a 2 hour lecture on the Loop Amplitudes, Anomalies and Phenomenology of Super String Theory . . .
Or, they [...]
