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"Bus Advertising"
When Boost Mobile needed to amplify their presence in key markets throughout the U.S. they turned to EMC to tap into the power of outdoor. Boost’s target area was over 20 markets, as diverse as Flint MI, Boston MA, Nashville TN and Miami FL — each bringing its own unique set of challenges while providing [...]
. . . In the beginning there were the Bog People, and they got around in a big red double decker bus . . .
Ok, it wasn’t really the Bog People in the bus, it was actually guests of the Natural History Museum of Los Angeles County. Since 2006 the Museum has partnered [...]
When the super-high-tech internet security company Trend Micro, wanted to announce their new personal internet security product to the Atlanta audience their agency Philip Johnson Associates turned to the low-tech power of outdoor to dominate the market, and EMC for it’s outdoor expertise. The lynch pin of the campaign was a market wide program of [...]
They’re sure to liven up any concrete jungle. These buses, part of Nationwide Insurance’s 2007 summer branding campaign, definitely add a little color to an otherwise bland urban landscape (we figure that’s a couple hundred square feet of orange).
In some more adventurous cities the “Backward Bus” (seen [...]
