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Our Recent Work: Creative and strategic out of home advertising campaigns

Bus Advertising
Mexico Tourism: OOH Brings Adventure to the Adventurous
Mexico Tourism: OOH Brings Adventure to the Adventurous

Travel and tourism brands are competing for consumers’ attention in one of the most challenging industries. Out of Home is an advertising format unique for its ability to serve large scale brand awareness and consideration for destination brands, and it can target audiences in key feeder cities.

Wegmans: Do what you love, love what you do!
Wegmans: Do what you love, love what you do!

Wegmans and their agency teamed up with EMC Outdoor to reach pockets of neighborhoods in Medford, MA for a recruitment campaign. Based on the location of the Wegmans, EMC Outdoor examined reaching the local audience within a 15 to 20 mile radius of the opening store.

ShopRite/PriceRite: Regional Out of Home Drives Awareness
ShopRite/PriceRite: Regional Out of Home Drives Awareness

Trying to target specific demographics across multiple markets up and down the East Coast can be a complex and time consuming task. That’s why ShopRite, PriceRite and their agency turned to EMC for an OOH solution that would target specific stores and competitors up and down the East Coast. This campaign reached targeted stores between […]

Everest College: Reaching Potential Students with Out of Home Media
Everest College: Reaching Potential Students with Out of Home Media

Trying to target specific demographics across multiple diverse markets around the country can be a time consuming task. That’s why Everest University and their agency turned to EMC for an OOH solution to target these specific groups within each market. This campaign reached targeted campuses across the country, using a variety of OOH media, tailored […]

Legacy Campaign: Nationwide, “Life Comes At You Fast”, 2004
Legacy Campaign: Nationwide, "Life Comes At You Fast", 2004

As we enter our 25th year in out of home, we thought it would be fun to take a look back at some of the campaigns that helped shape our agency. This is the first installment in a series of legacy campaigns that we will be sharing throughout the year to celebrate #EMC25years. In July […]

Brazil: Making a big splash on advertising’s biggest stage
Brazil: Making a big splash on advertising’s biggest stage

New York & Times Square are outdoor advertising’s biggest stage, so if you’re going to get noticed you have to go big. That’s just what Brazil (yes…the country) did to promote travel and tourism. These beautifully wrapped double-decker buses combine billboard-sized space, with street level viewing as they cruise through popular tourist areas of the […]

Luckily for TiVo out of home advertising can’t be TiVo’d!
Luckily for TiVo out of home advertising can't be TiVo'd!

When TiVo wanted to announce all the new features of their service, the brand and their agency turned to EMC for an OOH campaign that would cover San Francisco. The result was a multi-media campaign designed to reach their audience at multiple key points throughout the market. Bulletins — both static and digital — and wallscapes were […]

Boost Mobile sends a message with no roaming charges!

When Boost Mobile needed to amplify their presence in key markets throughout the U.S. they turned to EMC to tap into the power of outdoor. Boost’s target area was over 20 markets, as diverse as Flint MI, Boston MA, Nashville TN and Miami FL — each bringing its own unique set of challenges while providing […]

It all started with a Bog . . .

. . . In the beginning there were the Bog People, and they got around in a big red double decker bus . . . Ok, it wasn’t really the Bog People in the bus, it was actually guests of the Natural History Museum of Los Angeles County. Since 2006 the Museum has partnered with […]

Digital billboards take over Atlanta!

When the super-high-tech internet security company Trend Micro, wanted to announce their new personal internet security product to the Atlanta audience their agency Philip Johnson Associates turned to the low-tech power of out of home advertising to dominate the market, and EMC for it’s outdoor expertise. The lynch pin of the campaign was a market […]

Wrapped buses bring some color to city streets

They’re sure to liven up any concrete jungle. These buses, part of Nationwide Insurance’s 2007 summer branding out of home campaign, definitely add a little color to an otherwise bland urban landscape (we figure that’s a couple hundred square feet of orange). In some more adventurous cities the “Backward Bus” (seen below) added an edge […]

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