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"Truckside Advertising"
There’s an old saying in outdoor advertising that “seven words is one too many”. It’s a way of conveying that simplicity and laser-focused design is one of the key elements to a successful outdoor advertising campaign. The best out-of-home makes the most of that idea by making its simplicity its strength.
What started off four years ago as a relatively modest poster campaign in one city has blossomed into a key component of Subway’s integrated regional marketing across the Southeast. Subway has remained strongly committed to the power of outdoor advertising as positive results from the campaign continue to drive growth into more key states.
To create street level buzz for the launch of their new “Canvas” line, Lands’ End turned to EMC Outdoor for a program that would be true to their brand & style, while uniquely reaching a hip, urban audience in Boston and NYC.
This wrapped truckside campaign gave [...]
When Jiffy Lube needed to increase awareness for over 25 locations across a large geographic area in thePacific Northwestthey turned to the EMC for a comprehensive OOH campaign that would reach their audience at multiple touchpoints in their day.
Carefully selected billboard locations provided high profile visibility in multiple markets and acted as [...]
Outdoor advertising is a perennial favorite for announcing a “Grand Opening”. It can announce your presence in a big, bold way, and drive traffic to your location. So when the Sports Authority wanted to announce their new location in Honolulu they naturally turned to out-of-home.
Billboards in Hawaii are [...]
When Boost Mobile needed to amplify their presence in key markets throughout the U.S. they turned to EMC to tap into the power of outdoor. Boost’s target area was over 20 markets, as diverse as Flint MI, Boston MA, Nashville TN and Miami FL — each bringing its own unique set of challenges while providing [...]
It’s January, it’s cloudy and cold and you would like nothing more than to get away to a sunny beach inMexico. That’s just what AeroMexico is counting on as it reaches out to audiences across the U.S.
With this campaign running nationwide in eight major markets (and growing) it’s a great example [...]
