ComEd educates consumers about energy savings via segway advertising

Matthew Noll — Tue, 27 Mar 2012 15:21:01 +0000

In order to interact directly with consumers, ComEd took their outdoor advertising inside – specifically into major malls around the Chicago area.

We used branded segways to help drive traffic to the ComEd booth in the mall where consumers could get valuable information about how to [...]

Reaching America’s heartland with outdoor advertising.

Matthew Noll — Tue, 28 Feb 2012 13:52:35 +0000

In highly rural areas where billboard advertising is often one of the only ways to reach your target audience, it is always a challenge for advertisers is find locations amongst the numerous small and hyper-local billboard companies in the areas. And when you’re talking about covering the wide open spaces of the [...]

Communicate to your target demographic with outdoor advertising.

Matthew Noll — Mon, 23 Jan 2012 13:57:38 +0000

Because of the place-based nature of most outdoor media, it excels at reaching specific demographic groups with targeted messaging. So if you wanted to reach the Hispanic community in Chicago for example, you could do that with a program of strategically placed OOH media.

That’s just what ComEd is doing to promote [...]

Great Creative & Outdoor Advertising: the perfect partnership

Matthew Noll — Mon, 16 Jan 2012 21:17:15 +0000

There’s an old saying in outdoor advertising that “seven words is one too many”. It’s a way of conveying that simplicity and laser-focused design is one of the key elements to a successful outdoor advertising campaign. The best out-of-home makes the most of that idea by making its simplicity its strength.

Reaching Business Decision Makers with Airport Advertising

Matthew Noll — Mon, 02 Jan 2012 20:03:18 +0000

When Riverbed Technology wanted to reach business decision makers in key markets across the US and overseas, they and their agency turned to EMC Outdoor for a way to target these hard to reach individuals. The solution was a program of spectacular and dominating airport advertising campaigns.

Airport advertising is one [...]

Metro PCS: On the road and engaging consumers with outdoor advertising.

Matthew Noll — Thu, 03 Nov 2011 15:32:28 +0000

So you really want to engage with consumers? Why not play some video games together?

That’s just what Metro PCS is doing in Atlanta. They’re using a digital display vehicle as both a branding tool, and a way to interact with customers in a fun and [...]

Out-of-Home 101: Back to School this Fall with Billboards.

Matthew Noll — Thu, 22 Sep 2011 16:34:08 +0000

Summer’s finally over and all over the country students are heading back to school.

According to the OAAA “Almost 20 million of those students will be heading to the nation’s 4,409 colleges and universities in the fall — over 5 million more than 20 years ago.”

With the growth [...]

QR Codes and OOH: Connecting the real world to the web

Matthew Noll — Mon, 15 Aug 2011 05:05:52 +0000

QR Codes – they’re popping up all over the OOH landscape, and with good reason – they’re a great way for advertisers to create a connection with consumers, and deliver additional information.

But what are they? A QR Code is a special type of bar code that can be [...]

Billboards do double duty to sell “weird” pizza & help kids in need.

Matthew Noll — Fri, 15 Jul 2011 13:23:56 +0000

Want to engage local consumers in a fun and exciting way, get some great branding & PR buzz, and give something back to the local communities at the same time?

That’s just what Stevi B’s did with their recent billboard campaign in the Atlanta [...]

Using Outdoor Advertising to reach Event Attendees

Matthew Noll — Thu, 07 Jul 2011 19:22:30 +0000

When Boehringer Ingelheim was preparing to attend one of the most important medical conferences on their calendar — the annual ADA meeting in San Diego— they turned to EMC for a package of outdoor advertising that would reach attendees during their entire stay at the show.

Every year thousands of attendees flood [...]

EMC Outdoor Campaigns Site