Lifestyle Media

 

Lifestyle media is a relatively new segment of the outdoor advertising world.  Like other areas of OOH, it encompasses a large group of media formats that have one thing in common: they intersect with a consumer’s daily routine outside the home — but away from most of the traditional forms of outdoor.

 

Lifestyle media also connects with consumers during the course of their daily activities — shopping, eating, working out, relaxing, etc. While mall kiosks are familiar to most of us, new lifestyle-centric media opportunities are popping up across the whole range of locations that consumers frequent during their weekly routines.

 

Just a few of the wide array of available media include:

• Mall Advertising
• Fitness Club Ads
• Grocery Store Ads
• Coffee Cups & Sleeves
• Pizza Boxes
• Salon Advertising

 

Lifestyle media frequently connects with consumers where other outdoor advertising may not be available, which increases its impact, and makes it an excellent tool for reaching specific demographics.

Contact us to learn more about this growing array of media.