Traditional Media
From highways to surface streets, from bus stops to subway platforms, from New York City to Ottumwa IA, traditional outdoor advertising reaches into almost every corner of our commuting, mobile culture.
The original form of outdoor advertising — the billboard — is still going strong, and still represents the backbone of out-of-home media. Along with the other media like buses, shelters, rail and more — traditional OOH is continuing to grow in both effectiveness and popularity as other media outlets (like TV, radio, and print) are fragmenting and losing ground.
The effectiveness of traditional outdoor advertising is based in its simplicity: big, bold, and placed where consumers will view it repeatedly. Traditional OOH media is still one of the most powerful ways to reach your audience wherever they are.
Some of the primary forms of traditional media are:
- Bulletins (aka billboards)
- Posters
- Bus Advertising
- Transit Shelters & Street Furniture
- Commuter Rail & Subway
- Taxi Advertising
- Airport Advertising
One of the key aspects to any outdoor advertising campaign is strategic placement.
Contact us to learn how we can simplify your OOH media buying, and help you get the most out of your outdoor advertising.
