Currently viewing the tag: "Atlanta"
So you really want to engage with consumers? Why not play some video games together?
That’s just what Metro PCS is doing in Atlanta. They’re using a digital display vehicle as both a branding tool, and a way to interact with customers in a fun and [...]
We sincerely apologize for getting the Subway “five-dollar-foot-long” song stuck in everyone’s head (you have to admit – it’s a really catchy jingle) but we couldn’t pass up the opportunity to write about this campaign – we’re always thrilled to see advertisers really making the most of out-of-home.
This campaign was designed [...]
This campaign is a great case of the right media for the right message: In order to promote their new portfolio of environmental solutions to help businesses reduce the impact of printing Hewlett Packard chose a pair of “green” media—wrapped Smart Cars and Segways—to deliver the message to convention attendees at [...]
When the super-high-tech internet security company Trend Micro, wanted to announce their new personal internet security product to the Atlanta audience their agency Philip Johnson Associates turned to the low-tech power of outdoor to dominate the market, and EMC for it’s outdoor expertise. The lynch pin of the campaign was a market wide program of [...]
