by Jillian Cowden | Feb 26, 2020 | Daily Updates, Event Marketing
New York Comic Con is one of the largest pop culture conventions on the East Coast bringing together major players in the entertainment industry. The show floor consists of the latest and greatest in comics, graphic novels, anime, manga, video games, toys, movies, and...
by Matthew Noll | Feb 24, 2014 | Daily Updates, Featured, Traditional Media, Transit Shelters
One of out of home advertising’s great strengths has always been its ability to be highly contextually relevant, (or in English – its ability to deliver an advertising message to consumers when and where they may actually need the product). Out of home really began to...
by Matthew Noll | Dec 18, 2013 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Scooter Advertising
When the national restaurant chain Cosí wanted to launch their new fall lunch menu in major urban markets they turned to EMC for an out of home solution that could be highly targeted, very flexible, and translate easily to each different market. Cosí wanted to reach a...
by Matthew Noll | Oct 17, 2013 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Wrapped Vehicles
On the heels of their OBIE award-winning out-of-home transit advertising, Peapod and their agency tapped EMC Outdoor to take the same concept on a 2013 summer mobile tour. The interactive mobile truck visited Washington DC, Baltimore, Philadelphia, New York City,...
by Matthew Noll | Aug 19, 2013 | Billboard Advertising, Daily Updates, Featured, Traditional Media
Opening a new retail location is a big deal. When that location is your new Manhattan flagship it’s a really big deal. So, when Lane Bryant and their agency wanted to announce the grand opening of their new store in a spectacular way, they turned to digital outdoor...