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Our Recent Work: Creative and strategic out of home advertising campaigns

Posts Tagged ‘out of home advertising’
Intrinsic Wine Co.: Painted Wall Puts the ‘Art’ of Wine on Display
Intrinsic Wine Co.: Painted Wall Puts the 'Art' of Wine on Display

Winemakers and street artists work with materials found in their environment to create something that appeals to the senses. This shared nature of making wine and street art is why Intrinsic Wine teamed up with EMC to produce a painted wall advertisement in downtown Seattle to show the brand and new Cabernet Sauvignon.

Mielle Organics: #MielleDoesItAll at Essence Music Festival
Mielle Organics: #MielleDoesItAll at Essence Music Festival

Music festivals offer events where advertisers can target massive crowds with their brand message. To gain valuable impressions, amplify its message and create a larger brand presence, Mielle Organics advertised at the Essence Music Festival in New Orleans with a mobile billboard, taxi tops and a pop-up shop.

Mexico Tourism: OOH Brings Adventure to the Adventurous
Mexico Tourism: OOH Brings Adventure to the Adventurous

Travel and tourism brands are competing for consumers’ attention in one of the most challenging industries. Out of Home is an advertising format unique for its ability to serve large scale brand awareness and consideration for destination brands, and it can target audiences in key feeder cities.

Better Medicare Alliance: Covering DC from the Underground and Up
Better Medicare Alliance: Covering DC from the Underground and Up

With today’s political climate, advertisers are more keen than ever to get their messaging to their target audience in the most direct ways possible, especially in a market like Washington, D.C. A combination of specifically-targeted out of home media and an on the ground campaign with brand ambassadors and branded materials, can help take your […]

Wegmans: Do what you love, love what you do!
Wegmans: Do what you love, love what you do!

Wegmans and their agency teamed up with EMC Outdoor to reach pockets of neighborhoods in Medford, MA for a recruitment campaign. Based on the location of the Wegmans, EMC Outdoor examined reaching the local audience within a 15 to 20 mile radius of the opening store.

NerdWallet: Going Underground to Breakout in the Tech World
NerdWallet: Going Underground to Breakout in the Tech World

With industry giants like Facebook, Apple and Google dominating ad spaces large and small across San Francisco, how does a startup stick out and make an impression? Answer: by exclusively taking over of one of BART’s busiest stations located between the Financial District and SoMa, of course!

Boost Mobile: Bringing Smoothie Fun to the Masses!
Boost Mobile: Bringing Smoothie Fun to the Masses!

Trying to directly target your audience, while providing them a unique and memorable memory, allows a brand to get creative with how they approach the campaign. That’s why Boost Mobile turned to EMC Events for an experiential program that would allow direct access into markets where the target audience resided, and reach out to them […]

Earth Fare: Targeting Stores Across the Country
Earth Fare: Targeting Stores Across the Country

Trying to target several store openings across multiple markets around the country can prove to be difficult for some advertisers.
That’s why Earth Fare and their agency turned to EMC for an OOH solution that could find the best solutions to target a 3-5 mile radius around each opening store within a market.

Farmer’s Market: Launching a new product, samples included!
Farmer's Market: Launching a new product, samples included!

When launching a new product, how would you get yourself out there? That is what Farmer’s Market asked EMC Events as they launched a new brand of pet food including cat food, dog food and pet protein bars and jerky.

CURE: From Targeting Trade Shows to General Markets
CURE: From Targeting Trade Shows to General Markets

Trying to target a general market as well as trade show attendees can be tough. That’s why CURE, Pharmacy Times and their agency turned to EMC Outdoor for an OOH solution.

ACAAI: Taking sponsorship visibility to new heights across San Francisco
ACAAI: Taking sponsorship visibility to new heights across San Francisco

The American College of Allergy, Asthma and Immunology tapped EMC Events to plan and execute city specific outdoor and indoor promotional sponsorship opportunities. Our Trade Show Marketing team worked closely with the organization and the exhibiting advertiser TEVA to plan and execute a package of outdoor and indoor media that would reach event attendees at multiple […]

ShopRite/PriceRite: Regional Out of Home Drives Awareness
ShopRite/PriceRite: Regional Out of Home Drives Awareness

Trying to target specific demographics across multiple markets up and down the East Coast can be a complex and time consuming task. That’s why ShopRite, PriceRite and their agency turned to EMC for an OOH solution that would target specific stores and competitors up and down the East Coast. This campaign reached targeted stores between […]

SoFi: Reaching your target demographics with Out of Home
SoFi: Reaching your target demographics with Out of Home

When you need to reach a very specific target demographic, and you need to do it in multiple markets across the U.S., and you need to have the campaign up and running in about 3 weeks, what do you have?  A perfect recipe for out of home advertising and a great reason to work with […]

Cosi: Using mobile out of home media to launch their new menu!
Cosi: Using mobile out of home media to launch their new menu!

When the national restaurant chain Cosí wanted to launch their new fall lunch menu in major urban markets they turned to EMC for an out of home solution that could be highly targeted, very flexible, and translate easily to each different market. Cosí wanted to reach a very specific audience – urban professionals in close […]

Atlanta Botanical Gardens: Seasonal ads with digital OOH
Atlanta Botanical Gardens: Seasonal ads with digital OOH

If you want to make a big impression in a market, outdoor advertising is a powerful tool.  But just like its actual geography, each market has its own particular out of home landscape to navigate.  A critical part of media buying is searching that local landscape to find the OOH gems that will maximize target […]

HubSpot: Digital marketing leader turns to out of home
HubSpot: Digital marketing leader turns to out of home

Trying to effectively reach targeted audiences can prove to be difficult. Sometimes you need to tap media channels outside of your own — even if you’re one of the best digital marketers around. HubSpot, a leader in digital strategy and marketing, partnered with EMC Outdoor for a fun and innovative out of home advertising solution […]

Peapod: Taking interactive out of home video on tour
Peapod: Taking interactive out of home video on tour

On the heels of their OBIE award-winning out-of-home transit advertising, Peapod and their agency tapped EMC Outdoor to take the same concept on a 2013 summer mobile tour.  The interactive mobile truck visited Washington DC, Baltimore, Philadelphia, New York City, Boston and Chicago. The bright green Peapod vehicle got a lot of attention as it […]

Stevi B’s: Committed to the power of outdoor advertising
Stevi B's: Committed to the power of outdoor advertising

One of the best testaments to the effectiveness of outdoor advertising is when advertisers continue to make it an integral element in their marketing plans.  That’s just what restaurant chain Stevi B’s has done over the past several years, continuing to use out of home to build brand awareness regionally, and to drive traffic locally. […]

Lane Bryant: Using digital out of home to make an entrance
Lane Bryant: Using digital out of home to make an entrance

Opening a new retail location is a big deal.  When that location is your new Manhattan flagship it’s a really big deal. So, when Lane Bryant and their agency wanted to announce the grand opening of their new store in a spectacular way, they turned to digital outdoor advertising for its ability to make the […]

Teva: Targeting event attendees with innovative out of home
Teva: Targeting event attendees with innovative out of home

Conventions and trade shows are crucial messaging opportunities for many companies as they represent the one or two times a year that their target audience is gathered in one location. During these events brands are always looking for new and innovative ways to connect with attendees.  That’s why many advertisers at these events will turn […]

Mount Sinai Hospital: Using the full palette of out of home media
Mount Sinai Hospital: Using the full palette of out of home media

Out of home media excels at reaching an audience at multiple touchpoints during their daily life.  With strategic media choices, advertisers can selectively target their audience and use multiple media formats to intercept them at various locations. That’s just what Mount Sinai Hospital did in Chicago to raise awareness about the strengths of their team […]

Weetabix cereal makes a big splash with a 61% sales increase!
Weetabix cereal makes a big splash with a 61% sales increase!

When Weetabix wanted to increase their brand awareness in key markets throughout the Maritime Provinces and their North American headquarters in Coburg, Ontario, they implemented a strategic media plan with a strong out of home component to complement local radio and print. Our customized glass display vehicle carried a 3D fabrication of the Weetabix “heart” […]

ShopRite: Delivering a local message with outdoor advertising
ShopRite: Delivering a local message with outdoor advertising

Summer’s here and the time is right for fresh produce! ShopRite is using truckside advertising to raise awareness of their support for local farmers – a campaign that ultimately benefits both ShopRite and the farmers themselves.  This message helps to brand ShopRite as an integrated member of the community that is invested in supporting local […]

Michelob Ultra: Reaching golf fans with digital out of home
Michelob Ultra: Reaching golf fans with digital out of home

One of the great things about the continuing integration of digital technology into out of home advertisng is the flexibility it provides. We just wrapped up this campaign for Michelob Ultra, designed to reach golf fans attending the AT&T Pebble Beach Pro Am.  A fully-wrapped digital display vehicle was brought in, with the capability to […]

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