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Our Recent Work: Creative and strategic out of home advertising campaigns

Posts Tagged ‘out of home’
Intrinsic Wine Co.: Painted Wall Puts the ‘Art’ of Wine on Display
Intrinsic Wine Co.: Painted Wall Puts the 'Art' of Wine on Display

Winemakers and street artists work with materials found in their environment to create something that appeals to the senses. This shared nature of making wine and street art is why Intrinsic Wine teamed up with EMC to produce a painted wall advertisement in downtown Seattle to show the brand and new Cabernet Sauvignon.

Mielle Organics: #MielleDoesItAll at Essence Music Festival
Mielle Organics: #MielleDoesItAll at Essence Music Festival

Music festivals offer events where advertisers can target massive crowds with their brand message. To gain valuable impressions, amplify its message and create a larger brand presence, Mielle Organics advertised at the Essence Music Festival in New Orleans with a mobile billboard, taxi tops and a pop-up shop.

Mexico Tourism: OOH Brings Adventure to the Adventurous
Mexico Tourism: OOH Brings Adventure to the Adventurous

Travel and tourism brands are competing for consumers’ attention in one of the most challenging industries. Out of Home is an advertising format unique for its ability to serve large scale brand awareness and consideration for destination brands, and it can target audiences in key feeder cities.

Rally Health and Kevin Hart use Out of Home to drive Event Attendance in NYC
Rally Health and Kevin Hart use Out of Home to drive Event Attendance in NYC

EMC Outdoor worked with Rally Health to help drive attendance for their New York City Healthfest using Out of Home Media.

Better Medicare Alliance: Covering DC from the Underground and Up
Better Medicare Alliance: Covering DC from the Underground and Up

With today’s political climate, advertisers are more keen than ever to get their messaging to their target audience in the most direct ways possible, especially in a market like Washington, D.C. A combination of specifically-targeted out of home media and an on the ground campaign with brand ambassadors and branded materials, can help take your […]

Wegmans: Do what you love, love what you do!
Wegmans: Do what you love, love what you do!

Wegmans and their agency teamed up with EMC Outdoor to reach pockets of neighborhoods in Medford, MA for a recruitment campaign. Based on the location of the Wegmans, EMC Outdoor examined reaching the local audience within a 15 to 20 mile radius of the opening store.

NerdWallet: Going Underground to Breakout in the Tech World
NerdWallet: Going Underground to Breakout in the Tech World

With industry giants like Facebook, Apple and Google dominating ad spaces large and small across San Francisco, how does a startup stick out and make an impression? Answer: by exclusively taking over of one of BART’s busiest stations located between the Financial District and SoMa, of course!

Boost Mobile: Bringing Smoothie Fun to the Masses!
Boost Mobile: Bringing Smoothie Fun to the Masses!

Trying to directly target your audience, while providing them a unique and memorable memory, allows a brand to get creative with how they approach the campaign. That’s why Boost Mobile turned to EMC Events for an experiential program that would allow direct access into markets where the target audience resided, and reach out to them […]

Earth Fare: Targeting Stores Across the Country
Earth Fare: Targeting Stores Across the Country

Trying to target several store openings across multiple markets around the country can prove to be difficult for some advertisers.
That’s why Earth Fare and their agency turned to EMC for an OOH solution that could find the best solutions to target a 3-5 mile radius around each opening store within a market.

Farmer’s Market: Launching a new product, samples included!
Farmer's Market: Launching a new product, samples included!

When launching a new product, how would you get yourself out there? That is what Farmer’s Market asked EMC Events as they launched a new brand of pet food including cat food, dog food and pet protein bars and jerky.

CURE: From Targeting Trade Shows to General Markets
CURE: From Targeting Trade Shows to General Markets

Trying to target a general market as well as trade show attendees can be tough. That’s why CURE, Pharmacy Times and their agency turned to EMC Outdoor for an OOH solution.

ADOBE: Reaching Dreamforce Attendees
ADOBE: Reaching Dreamforce Attendees

Everyone that knows about Dreamforce wants to attend Dreamforce, and 2016 was no exception with over 170,000 attendees descending on San Francisco. Adobe wanted to make waves at this huge event and create not only awareness, but excitement about their product, Adobe Sign. Adobe was hosting a lounge for attendees that featured free massages and […]

Legacy Campaign: Nortel, “What Do You Want the Internet to Be?”, 2001
Legacy Campaign: Nortel, "What Do You Want the Internet to Be?", 2001

As we’ve been going through our 25th year in out of home, we’ve been taking a look back at some of the campaigns that helped shape our agency. This is not only helped shape our agency, but maybe helped shape the internet. Using out of home media to reach trade show and convention attendees is […]

Steelhouse Media: Reaching Cannes Lions 2016 Attendees with Out of Home
Steelhouse Media: Reaching Cannes Lions 2016 Attendees with Out of Home

Trying to target an international event overseas is difficult, especially when dealing with international media and currency. That’s why Steelhouse Media and their agency turned to EMC Outdoor for an Out of Home solution that could help them effectively target attendees at Cannes Lions 2016. Looking for large, impactful media, EMC put together a plan […]

ShopRite/PriceRite: Regional Out of Home Drives Awareness
ShopRite/PriceRite: Regional Out of Home Drives Awareness

Trying to target specific demographics across multiple markets up and down the East Coast can be a complex and time consuming task. That’s why ShopRite, PriceRite and their agency turned to EMC for an OOH solution that would target specific stores and competitors up and down the East Coast. This campaign reached targeted stores between […]

Everest College: Reaching Potential Students with Out of Home Media
Everest College: Reaching Potential Students with Out of Home Media

Trying to target specific demographics across multiple diverse markets around the country can be a time consuming task. That’s why Everest University and their agency turned to EMC for an OOH solution to target these specific groups within each market. This campaign reached targeted campuses across the country, using a variety of OOH media, tailored […]

Legacy Campaign: Nationwide, “Life Comes At You Fast”, 2004
Legacy Campaign: Nationwide, "Life Comes At You Fast", 2004

As we enter our 25th year in out of home, we thought it would be fun to take a look back at some of the campaigns that helped shape our agency. This is the first installment in a series of legacy campaigns that we will be sharing throughout the year to celebrate #EMC25years. In July […]

Things Remembered: Driving Holiday Retail Traffic with OOH
Things Remembered: Driving Holiday Retail Traffic with OOH

When Things Remembered was looking for a way to show off their re-branding and drive holiday traffic to their stores, they turned to out of home and EMC Outdoor. Being new to out of home, Things Remembered wanted to tap an experienced, reliable media partner that could deliver an OOH plan to help drive foot […]

Stryker: Making the most of Trade Show Marketing with Out of Home
Stryker: Making the most of Trade Show Marketing with Out of Home

Trade shows and conventions are important opportunities for developing new business, launching new products, and staying in touch with existing clients while assessing the state of the industry. Despite their importance, many companies miss a key opportunity to reach industry members before they ever set foot on the floor – Out of Home Media. When […]

Mexico Tourism makes a big play at the Super Bowl with Out of Home
Mexico Tourism makes a big play at the Super Bowl with Out of Home

We were thrilled to secure an officially approved NFL sponsorship on behalf of our client for Mexico Tourism at the Super Bowl this February. While both teams were focused on moving the ball downfield, we were moving attendees from popular areas / events to the stadium and back via these fully wrapped shuttle buses that […]

Siggi’s Dairy: Viking yogurt invades U.S. with outdoor advertising
Siggi's Dairy: Viking yogurt invades U.S. with outdoor advertising

The battle between Icelandic Vikings and Greek Hoplites is heating up, or at least it is in the yogurt world. Icelandic style “skyr” yogurt maker Siggi’s is taking their quest to overthrow Greek dominance of the yogurt world to the next level. A key stage in the quest is to expand brand awareness by adding […]

Sound Credit Union: Using Out-of-Home to make a personal connection
Sound Credit Union: Using Out-of-Home to make a personal connection

Sound Credit Union wanted to step beyond traditional branding, make a personal connection with consumers, and emphasize their position as a community bank with deep roots in the Seattle area. To achieve this, a team of brand ambassadors has been strategically working key summer events and popular recreational areas to connect with people on the […]

Targeted Out of Home Use For Event Marketing Strategies
Targeted Out of Home Use For Event Marketing Strategies

As Celgene and their agency prepared for one of the most important medical conferences of the year — the annual ASCO meeting— they looked to EMC Outdoor for an out of home media plan that would deliver a dominant presence during the Chicago event.  Medical conferences, like other types of conventions and trade shows, provide […]

Mustaches on 350 OOH faces, in 23 markets, in 16 Days. Yep, it happened!
Mustaches on 350 OOH faces, in 23 markets, in 16 Days.  Yep, it happened!

Sometimes clients need to do things like target 20+ markets using out of home media with just over three weeks to plan and execute the whole program.  No problem…we’re always here to help. When peer-to-peer rideshare company Lyft and their agency needed to quickly promote their 2-week free ride event—“Lyftapalooza”— they turned to the out […]

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