Virgin Mobile took the opportunity to engage with customers by giving free bike taxi rides to the huge crowds attending Lollapalooza and the Chicago Air & Water Show.
The bikes were strategically placed in key areas around the festivals, where they provided complimentary rides to tired attendees.
One great way to reach audiences at large events is with mobile media – and that’s just what Boost Mobile did at two major events in downtown Chicago this summer, using these cool looking bike taxis.
The first event was the famous “Taste of Chicago” festival — the world’s largest food festival [...]
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