Currently viewing the tag: "posters"
What started off four years ago as a relatively modest poster campaign in one city has blossomed into a key component of Subway’s integrated regional marketing across the Southeast. Subway has remained strongly committed to the power of outdoor advertising as positive results from the campaign continue to drive growth into more key states.
When the Pennsylvania WIC (Women, Infants & Children) program wanted to reach their target audience in lower income areas across the entire state to promote healthier dietary choices and greater partnership, they tapped Douglas Gould & Company, a NY-based strategic communications firm who provided the research, messaging, strategy and creative for this re-branding campaign. Douglas [...]
When Tampico beverages wanted to make a big splash, and increase their presence in theLas Vegasmarket they made sure to include outdoor advertising as a key part of their integrated campaign.
The overall strategy, designed to reach Hispanic Moms, included OOH, radio, print, and in-store events at the neighborhood grocery stores. The results speak for [...]
We sincerely apologize for getting the Subway “five-dollar-foot-long” song stuck in everyone’s head (you have to admit – it’s a really catchy jingle) but we couldn’t pass up the opportunity to write about this campaign – we’re always thrilled to see advertisers really making the most of out-of-home.
This campaign was designed [...]
When the super-high-tech internet security company Trend Micro, wanted to announce their new personal internet security product to the Atlanta audience their agency Philip Johnson Associates turned to the low-tech power of outdoor to dominate the market, and EMC for it’s outdoor expertise. The lynch pin of the campaign was a market wide program of [...]
