Unique outdoor advertising programs.  Finding a unique way to launch:
When American Airlines was looking for a unique way to announce the launch of their direct flight to Shanghai from Chicago, we were tapped by their agency to help plan the outdoor advertising media needed to reach their audience in the Chicago market.

After planning and researching what would be the best way to reach potential passengers, a very unique approach was reached: street teams would distribute fortune cookies to business professionals.
Each cookie would contain a customized message for added fun!  For example, “Nonstop to Shanghai on American Airlines, your perfect match”.

In addition, a caravan of 4 scooters towing backlit panels would tour the city streets day and night to help spread the word.  Scooters would also be parked as stationary signage at highly visible locations like Union Station and the Financial District / Loop.

Putting it all together in Chicago:
The result: 10 brand ambassadors distributed 100,000 cookies over 6 days to highly receptive Chicagoans.  100,000 ads literally placed in the target audience’s hands with 147,000 total direct interactions!   We handled all of the details for American Airlines including branding the cookies, sweatshirts & carry-on luggage cases for all street team members.  In addition to the huge quantity of cookies distributed, street team and scooter locations were changed on-the-fly to follow the crowds of professional Chicagoans on each day.

Please ask us about developing out of the box ideas like this for your next campaign.  Your fortune?
“You will contact EMC Outdoor”!

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