Use outdoor advertising to take over the whole city at your next major event:
When Alcon Laboratories was preparing to attend one of the most important events on their professional calendar— the annual ASCRS meeting in San Diego—they turned to EMC to provide a dominating presence away from the clutter of the convention center floor. From the concourse at the airport, to the streets around the Convention Center, to the historic Gaslamp Quarters popular restaurants and shopping, EMC orchestrated an innovative mix of media that allowed Alcon to stay with the meetings attendees every step of the way.

The full palette of media offers a wide array of opportunities:
Alcon employed a full spectrum of media to reach event attendees at different points in their stay. Airport dioramas greeted attendees as the arrived. Mobile billboards and wrapped vehicles created a large presence around the convention center, hotels and popular tourist attractions.  Segways, scooters and walking billboards allowed Alcon to get right in the middle of the crowds and have direct contact with attendees as they distributed promotional materials. Finally, mobile projection lit up the San Diego skyline in the evening, after show hours when attendees were out enjoying the town.

Cover all the details with one phone call:   
How do you manage 2 separate divisions, 10 different brands, 8 unique types of media, with 20 different creatives, and over 50 pieces of specialized print production, while coordinating the deployment, scheduling and routing of almost 20 individual drivers and brand ambassadors, for a campaign that has a critical 4 day window of oppurtunity?

Easy — make one phone call to EMC Outdoor.

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