A national coverage plan for your brand!
When Boost Mobile needed to amplify their prescence in key markets throughout the U.S. they turned to EMC to tap into the power of outdoor. A target area of over 20 markets (and growing), as diverse as Flint, MI, Boston MA, Nashville, TN and Miami, FL, each bringing it's own unique set of challenges was a perfect fit for the flexibility of outdoor.

The range of media was as diverse as the markets that Boost needed to reach and included everything from traditional outdoor—like billboards, posters and transit media—to alternative media like truckside advertising, mobile billboards and wrapped vehicles. EMC worked with Boost's regional marketing managers to carefully craft the right media mix for each market to maximize both impact and budget.

Traditional media made sure that Boost's message was front of mind through strategic placement for repeated exposure across each market area.

Send a message with no roaming charges!
While the traditional media was used to generate market wide coverage, the non-traditional media played a different role. Mobile Billboards and Wrapped Vehicles were dispatched to targeted events, concerts, sporting events, where Boost's audience would be concentrated. 

Make one call reach millions of people!:   
With thousands of individual pieces of copy being printed, shipped and installed over a rolling schedule, a campaign of this size, with such a wide variety of media and markets requires extensive coordination and detailed oversight of production, posting and proof-of-performance. Boost Mobile was able to execute this complex campaign simply and easily with one call to their trusted outdoor partner.

This campaign used a variety media to build brand awareness in a number of very diverse markets. EMC specializes in managing your entire outdoor campaign, from finding just the right media mix all the way through to proof-of-performance.

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