Nationwide Branding Campaigns:
We were tapped to help with planning the outdoor portion of Nationwide Insurance's launch for their
"life comes at you fast" campaign.  This campaign used some truly unique outdoor media including
wrapped buses, lenticular airport dioramas and a 30-story building illumination

(Click on any of the images above to see details or the media in action.)

Nationwide’s campaign encompassed all media formats: broadcast, print, outdoor and internet.  We collaborated with the AOR to deliver the outdoor media portion of the campaign in an innovative and high-impact approach.

One of the highlights of the campaign was the building illumination at Nationwide’s World Headquarters in Columbus, Ohio. That illumination lit up the Columbus skyline to over 350’ tall!   Full bus wraps and bus panels provided dominant coverage throughout 14 key markets and lenticular airport dioramas caught travelers' eyes as the imagery changed like magic!

All in all, this award-winning outdoor campaign was a great success.  With a new tag line “life comes at you fast”, Nationwide's unique and effective media buys generated a buzz that stuck in viewers’ minds with lasting effect.

We continued to execute and manage outdoor for Nationwide's "life comes at you fast" campaign for four years.  See and read about the Nationwide program here.

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