Reaching an Hispanic, Latino audience:
W hen The Cancer Institute of New Jersey was looking to recruit the state's Hispanic population into its cancer treatment trials, we were tapped to execute the outdoor portion of the program.

The program used a mix of media that gave CINJ deep penetration into the large pockets of lower to middle-income Hispanic communities found across the state.  

Media consisted of:
93 Posters placed at key urban locations.
2 large Billboards placed on major connecting highways.
50 Transit Shelter Displays placed at bus stops with high-visibility to pedestrian and vehicular traffic.
2 mobile billboards put on a customized route through heavily populated Hispanic communities.

The mix of media carrying a simple "call to action" message to call or visit a website to register for trials helped to organize CINJ's recruitment across the state of New Jersey.  

This campaign used fairly traditional media for reaching the Hispanic community.  EMC also specializes in non-traditional media that can reach your Hispanic audience in a more head-turning, "wow, that's cool" fashion.  Ask us for details about the latest media that can "wow" any community or demographic.

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