Concordia University and their agency worked with EMC to build and manage a campaign with multiple forms of outdoor media that would allow them to cover their market, and to reach prospective students at multiple points in their day.
STRATEGY: Utilize multiple forms of out of home media to blanket a particular market to reach prospective continuing education students throughout Minneapolis and St. Paul, MN.
TACTICS: A maximized implementation of outdoor advertising that ranged from traditional billboards, posters and transit shelters, to nontraditional media like truckside and gas station ads.
RESULTS: Concordia University was able to cover the Minneapolis/St. Paul market in a unique way that grabbed the attention of the target market of prospective continuing education students.