Event marketing, trade show marketing, convention marketing:
Looking for unique event marketing strategies? Consider outdoor advertising media for your trade shows, conventions, meetings and events.  Crafting the best strategy for reaching a trade show or event audience is one of our specialties. Strategies like this one . . .

(Click on any of the images above to see details of the media for this campaign.)

For the second year in a row we helped Dermik coordinate their presence at AAD.  This time in festive New Orleans.  Dermik's goal was to "own the town" by targeting event attendees at multiple locations. They also wanted to draw their audience into the spirit and fun of Mardi Gras.

We helped Dermik to "paint the town" with a full palette of outdoor media in New Orleans.  Their buy included a fleet of wrapped vehicles, multiple window wraps, mobile billboards, a huge taxi buy, dioramas, outside flagpole banners, multiple triangular bikes and a full team of "brand ambassadors" to interact with their audience...whew!

New Orleans is one of many markets that we know inside and out.  This campaign demonstrates one of the best reasons to tap us: if you want a dominating presence at any event, chances are that we know the market well enough to execute your campaign effectively and with head-turning, creative media.

One of the highlights of the campaign was Dermik's request to use their mascot, "The Fighting Peach" alongside their triangular bikes.  We hired the talent for the mascot, coordinated the manufacturing of branded Mardi Gras beads and let the Peach do his thing.  He was a huge hit, drew crowds into the areas with Dermik's large ad displays and helped to distribute over 12,000 Mardi Gras beads!

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