Hansen's Natural Soda pops open a cool mobile tour:

When Hansen’s Natural Soda wanted to promote their “Hansen’s Loves San Francisco” Photo Contest they turned to EMC for some fun and exciting OOH to make a big splash in the city by the bay.

The contest encouraged residents to show their love for Hansen’s and San Francisco by taking a photo with them and their Hansen’s somewhere in the Bay Area — showing off its natural beauty, landmarks, or their favorite spots and post them to the contest website.

The Hansen’s team consisted of 3 Brand Ambassadors, driving a pair of wrapped Smart Cars, and a Wrapped Van traveling throughout the San Francisco Bay area to popular and crowded locations where they could stop, set up shop, and start distributing free samples of Hansen’s while informing the public about the contest — and even taking pictures for people and uploading them directly to the contest. ”

Take your brand on the road to reach your audience:

Because the Hansen’s team was mobile and completely self-sufficient they were able to quickly move from place to place through the market, and selectively target locations with high levels of foot traffic.

This allowed them to create spontaneous events around some of San Francisco’s most iconic and popular locations like the Golden Gate Bridge, Union Square, Fisherman’s Wharf, the Marina District, Lombard St, as well as the local colleges and street festivals.

Over the course of a 4-week program this relatively small team was able to engage with thousands of San Francisco residents, distributing almost 16,000 samples! The OOH campaign was also closely integrated into the promotion’s online campaign, with the team posting updates on Twitter and Facebook, and at the end of just 4 weeks they had gathered over 1000 followers.

Contact us to learn more about home EMC can help your brand create a national presence with OOH.

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