Customized outdoor advertising programs:
Yes, that is a double decker bus fully-wrapped with a huge peanut that you are seeing!  This customized campaign is one of the most unique outdoor advertising programs that we have executed and was a blast for all involved.  The program was for the Nevada Development Authority and was a call for California businesses to move to Nevada and beat California's high taxes - or as the bus said : beat the "California Tax Nut".

This recruitment campaign toured 5 cities from Las Vegas to San Diego and included stops in Los Angeles and San Francisco.  Along the way the bus acted as a huge moving billboard and called attention to the "event" happening around it as it was parked at high-profile locations in each city.  While the bus was stationary, a full Street Team wearing TV T-Shirts that showed the NDA's promotional video distributed promotional peanut-themed items to the gathering crowds.

And if that wasn't enough, a Dixieland Band entertained Vegas-style helping to draw in curious people wondering what all the ruckus on the street was about.  This highly-visible campaign drew quite a bit of TV and press coverage and "thrilled" our client through its duration.

Media that came along for the ride consisted of :
A fully-wrapped and authentic British Double Decker Bus.
An 8-piece TV T-Shirt Street Team distributing promotional peanuts and other "peanut" items.
A 3-piece Dixieland Band.
In selected cities: THE MAYOR OF LAS VEGAS (shown bottom-right in a black suit).

Ask us how we can develop and bring creative ideas like this to the table for you . . . ideas that you can then present to your clients or team knowing that all aspects of the campaign will be flawlessly executed.

Next case study.  Back to case studies main page.