Customized outdoor advertising programs:
Yes, that is a double decker bus fully-wrapped with a huge peanut that you are seeing!  This customized campaign is one of the most unique outdoor advertising programs that we have executed and was a blast for all involved.  The program was for the Nevada Development Authority and was a call for California businesses to move to Nevada and beat California's high taxes - or as the bus said : beat the "California Tax Nut".

This recruitment campaign toured 5 cities from Las Vegas to San Diego and included stops in Los Angeles and San Francisco.  Along the way the bus acted as a huge moving billboard and called attention to the "event" happening around it as it was parked at high-profile locations in each city.  While the bus was stationary, a full Street Team wearing TV T-Shirts that showed the NDA's promotional video distributed promotional peanut-themed items to the gathering crowds.

And if that wasn't enough, a Dixieland Band entertained Vegas-style helping to draw in curious people wondering what all the ruckus on the street was about.  This highly-visible campaign drew quite a bit of TV and press coverage and "thrilled" our client through its duration.

Media that came along for the ride consisted of :
A fully-wrapped and authentic British Double Decker Bus.
An 8-piece TV T-Shirt Street Team distributing promotional peanuts and other "peanut" items.
A 3-piece Dixieland Band.
In selected cities: THE MAYOR OF LAS VEGAS (shown bottom-right in a black suit).

Ask us how we can develop and bring creative ideas like this to the table for you . . . ideas that you can then present to your clients or team knowing that all aspects of the campaign will be flawlessly executed.

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