Nationwide Bus Advertising:
For three consecutive years EMC has been tapped to help Nationwide Insurance seamlessly execute the complex outdoor planning of their popular “Life Comes At You Fast” bus campaigns.

Nationwide's wrapped buses - essentially huge rolling billboards - have allowed them to penetrate difficult to reach areas and feature their brand prominently throughout the markets covered.  The creative trompe l'oeil use of the “medium as message” developed by their agency has added important visual impact to this unique campaign.

From the preliminary inquiries to the complex task of executing the campaign - which meant securing copy approval from 30 different transit authorities and scheduling pre-inspections and installation of almost 100 full bus wraps - EMC handled all the details.  This allowed our client to execute this far reaching campaign with the fewest amount of phone calls possible to just one contact here at EMC!

Nationwide's program began in 2004 with 39 wrapped buses and has grown considerably each year.  The 2006 campaign consisted of 94 wrapped buses in 30 markets over 3 months - a strong testament to the effectiveness of outdoor!

Why do our clients renew and increase the size of their outdoor programs in this way?  Because outdoor advertising works.  Couple our media choices with your great creative and watch your next campaign take on a life of its own!  

Please contact us for details today.

See the original Nationwide Launch case study.  Back to case studies main page.