How to make a whole city really hungry
When Subway and their agency wanted to increase their presence in the Atlanta market without breaking the bank they turned to the power of outdoor, and EMC as a strategic partner.

This campaign was designed to dominate Atlanta and its surrounding areas with Subway's brand, and to keep their message fresh by frequently changing copy to correspond with each new promotion.

Multiple media choices cover the entire market!
The campaign has used traditional outdoor like billboards, posters and transit shelters, and new media like truckside advertising to blanket the Atlanta area. The campaign, which began in 2007, has been so successful it is now entering its third year. It's also a great example of how effectively outdoor media can be integrated into a larger strategy, and be used to reinforce other media forms like TV & radio.

The cost effectiveness of outdoor has made it feasible for Subway to change their copy with each new promotion, creatives have included everything from cheesesteaks to pizza to tuna subs, and the ever popular, $5 footlong.

The ease of a one-stop-shop:   
By partnering with EMC, Subway and their agency were able to coordinate hundreds of pieces of media, and thousands of pieces of copy, all needing to coincide with time sensitive promotions, through one trusted partner.

We sincerely apologize for getting the Subway "five-dollar-foot-long" song stuck in everyone’s head (you have to admit - it's a really catchy jingle) but we couldn't pass up the opportunity to write about this campaign - we're always happy to see advertisers making the most of out-of-home.

Contact us to learn more about the many cost-effective ways OOH can enhance your brand.

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