Digital Billboards light up the Atlanta market!
When When the super-high-tech internet security company Trend Micro, wanted to announce their new personal internet security product to the Atlanta audience they turned to EMC for the low-tech power of outdoor, and its ability to dominate the market. The lynch pin of the campaign was a market wide program of Digital Billboards, which anchored their message at key traffic points on highways and surface streets throughout the city and surrounding suburbs.

Digital billboards offered the opportunity to use multiple creatives without increasing production costs — an asset that not only extended the life of the campaign by keeping the message fresh, but also reinforced the use of multiple creatives across other media.

Multiple media choices cover the entire market!
Digital billboards offered the opportunity to use multiple creatives without increasing production costs — an asset that not only extended the life of the campaign by keeping the message fresh, but also reinforced the use of multiple creatives across other media.

2-Sheet Rail Posters in carefully selected MARTA stations connected with business commuters repeatedly, and Bus King panels kept their message on the move throughout the market. The cherry on top was a spectacular backlit wallscape in the heart of downtown, across the street from the Hardrock Cafe, and just blocks away from The Georgia Aquarium, the World of Coke, and other popular destinations.

The ease of a one-stop-shop:   
By partnering with EMC, TrendMicro and their agency were able to easily use multiple forms of media to dominate the Atlanta market, all with one phone call to their trusted OOH partner.

Contact us to learn more about the many cost-effective ways OOH can enhance your brand.

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