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Digital billboards and their place in outdoor
advertising
Everybody's talking about them: digital billboards. Why? in 2010, there were approximately only
2,000 digital billboard displays throughout the United States.
Compared to the 450,000 static billboards throughout the country that is a small fraction of the billboard advertising
that happens in the USA. But those 2,000 digital boards and the opportunities
that they can offer advertisers are creating a huge buzz in the advertising
industry.
What does this mean for you as an advertiser . . . or
your clients if you are an agency? Read on to get our perspective
on the billboard industry's switch to digital.
Is digital available for you?
To start, with a limited amount of digital displays in great demand, a digital billboard
location may not even be available where you are looking to advertise.
Contact
us to find out if they are. If displays are available they will
certainly be in premiere locations. That's to say, at this time
they will be amongst the priciest of billboard displays available to advertisers
in that area.
A few details from you will help us to provide information on what's available in the
area(s) that interest you.
If a location and price fits your needs, you will be
sharing space with a group of other advertisers as your ad rotates with
the other ads on the same billboard. Think of the display as a large
slide show with your advertising showing in a sequence of ads for about
6 to 8 seconds each time — time will vary by location.
We have access to ALL digital billboard networks:
ANY market
Through our network of billboard vendors, we can provide you with the
entire availability in the area that interests you. There's no need
to locate, call and wait for space owners to call you back. We will
quickly tell you what's available and provide effective options if digital
boards are unavailable.
Please contact
us today if you'd like us to provide specific pricing, availability
etc. A few details will allow us to quickly present you with information.
Please read on if you'd like to learn more about digital billboard advertising.
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