Digital Billboards (continued): The difference between digital and regular billboards
The first main difference between digital boards and regular / static boards has to do with shared space. With digital you share the ad space with other advertisers as your ad is displayed in the sequence of advertisers for a period of 6 to 8 seconds.  With traditional billboards, you are the only advertiser on the billboard face for the entire duration of your display period — usually a minimum of a month.

Does this make advertising on a digital billboard less expensive since you are sharing the face with other rotating ads?  Absolutely not!  Digital billboard advertising is new, in demand and in prime locations — not a recipe for bargains.  Expect the space to be at a premium and allow us to negotiate on your behalf to get the best pricing you can.

The benefits of advertising on digital billboards
So why share space with other advertisers and pay a premium for the space?  The answer is that digital billboards have many benefits to the RIGHT advertisers that static, frontlit displays do not have.  Here is a listing to get us started.  Feel free to call us at 610.353.9300 to discuss.  We love talking about outdoor!

Lower production costs
Because they are digital, there is no printing, shipping of vinyls and installation to be done.  Once the creative is finished it is simply emailed for display across the network or to the specific location(s).
Your digital artwork remains digital and does not need to be printed on the standard 14' x 48' vinyl needed for installation on static billboards.

Dayparting is available for the first time on billboards
Need to advertise a breakfast special at 6am and a lunch special at noon?  No problem!  We'll just update your file and change your ad.  This type of flexibility is one of digital's strongest features.  Anything from changing interest rates at banks to the ongoing promotions at retail can be displayed and changed in front of your target audience.

Displaying across a network for deep reach into a market
Instead of being tied to a single display, digital allows you to show your ad (or changing ads!) across multiple locations and without the production costs.  Digital billboard networks can provide you with excellent placement at multiple locations in a market's high-traffic areas.

Bright displays
Digital displays are are illuminated from behind the image making them easy to notice — especially at night.  Most other billboard displays are frontlit (lit from above or below the image).

Please contact us today if you'd like us to provide pricing and availability.  A few simple details will allow us to present you with the information to get you started with your digital billboard advertising.