In addition to dioramas, malls can offer a wide variety of other media options to supplement your campaign, and to reach shoppers at multiple points during their trip.

Door and window clings (top left) can greet shoppers as they arrive. Banners (top right) create a dominant presence in larger open areas. Floor graphics (bottom left) can be placed near elevators, directories, or other key traffic points. And, full table top wraps can be placed in the food court where your message will spend an extended amount of time with your audience.

To learn more, read how Nationwide Insurance combined a variety of media to reach customers at numerous malls, in markets all across the country.