media we suggest : |
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outdoor media viewer : |
Here are some useful links . . . just in case you just can't get enough of outdoor advertising! Outdoor Advertising Article - by EMC Outdoor CEO, Betsy J. McLarney, on the benefits of using a media buying service (PDF). OAAA's CPM Comparisons - compare the costs of outdoor, radio, tv and print. Go ahead, we want you to! OAAA on Designing for Outdoor -excellent information and guidelines for outdoor design (PDF). OAAA Marketing Research - an excellent portal to Arbitron Studies, OAAA Case Studies and other info. OAAA's History of Outdoor - discover the evolution from Egyptian obelisks to wrapped vehicles and more. Outdoor Terms Defined - an OAAA supplied, alphabetical listing of common terms. Interactive Media Primer - an excellent OAAA guide to dovetailing interactive media (cell phones etc) with outdoor advertising media (PDF). TAB: The Traffic Audit Bureau - the official bureau for media measurement for the out-of-home industry.
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