The bulletin's little brother: The Poster.

Smaller than your standard billboard, posters are typically found on surface streets in retail and commercial areas. With their cost effectiveness, posters offer a great way to reach pedestrians as well as motorists with multiple locations.  They are excellent for penetrating neighborhoods and targeting particular demographic and socio-economic areas with these multiple spots.  Most are illuminated at night.

Posters can be used to achieve greater reach into a market to concentrate your message in highly targeted areas. Widely distrubuted throughout an area, in commercial areas, on primary and secondary arteries, posters are a powerful way to reach your audience and saturate a market. Their local nature makes them ideal for point-of-purchase, or to drive traffic to local retail locations.

Posters also work well as part of an integrated outdoor advertising plan when combined with other media like billboards, transit shelters, bus ads, gas station advertising, and even truckside ads.

Consider them for versatility on short-term seasonal and regional campaigns.