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Reduce the costs while increasing the visibility
of your billboard campaign
Are you looking to save money and get broader visibility / distribution
for your billboard message? Then a rotary billboard program may
work best for your next campaign.
How it works:
Rotary programs allow advertisers to print a single billboard vinyl and
move it around to a pool of locations within a specified area. Your
vinyl will be moved approximately every 60 to 90 days and can be reposted
to any location within this pool at any time. Multiple vinyls may
also be used for larger programs.
Get the best of both worlds: price and visibility
By giving us the flexibility of moving your vinyl, you enable
us to negotiate better rates than if you picked specific locations for
specific periods of time. In addition, you will still be seen at
highly visible locations throughout your target region!
Are rotary billboards in good locations?
You bet. They are typically in highly visible areas with
heavy traffic counts. You will get exclusive locations at a savings
— and you can change your copy if you opt for a longer display period
of 6 to 12 months.
What’s typical for a rotary program?
Every program is unique, but for most rotary campaigns, we'll
move a vinyl to a new location every 60 to 90 days. For a 6-month
program you could expect 2 to 3 locations to be covered with the same
vinyl. And remember, we will choose the best pool of potential locations
for you!
Rotary billboards explained in 5 steps:
1 - We print a single billboard vinyl.
2 - A pool of potential locations is chosen.
3 - We rotate your vinyl to any of those locations at any time.
4 - You get total market coverage through a pool of high traffic
locations.
5 - You also get the cost savings.
Follow this link for more about billboards.
We are available to help you plan the best program to
fit your individual needs. Please email
us today.
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