Dean Kamen's invention is not only moving people around in a whole new way — Segway advertising is one of the latest ways to take your brand directly to consumers, events and hard to reach locations.

These unique transports are still novel enough to catch people’s attention and have them stop to check out the vehicles, with advertising wrapped fully around the front, sides and on both wheels.. Segways are not only a prop for your branding and advertising, they allow your brand or company to inform the curiosity of a target audience and then open the door for a brand experience.

Segways can even be equipped with WiFi laptops to create a more interactive experience, and allow people to access your website, enter contests, or sign up to receive promotions. Read how BUNN did just that to help customers learn about their new product and enter to win one.

Segway advertising is a great way to reach a target audience located in a specific area. The vehicles can be parked stationary in crowded areas or used to roam freely as the drivers look for your demographic. Read how American Airlines used a combination of Segways and text messaging to reach college students at the University of Texas.

Segways can also be parked as a wall of advertising while brand ambassadors attend to promotional giveaways, product sampling and interacting with your audience.

Please ask us for details on bringing this great new media to your next campaign.