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Put 3 moving billboards on the street for about
the same cost as one stationary billboard location.
Truck advertising provides the opportunity to do just that, and achieve
blanket coverage of a market with a fleet of roving billboards. Towering
over the surrounding vehicles, ads on trucks are hard to miss as they
move through traffic or park to make deliveries.
Like billboards, branded trucks provide a large visual
space for your message, while at the same time, providing the reach and
targetability of transit advertising.
Weigh the benefits of truckside over those of
billboard advertising:
1. Truck displays are typically 1/3 to 1/2 the price of traditional billboards.
2. Truckside ads allow you to choose the routes and may take your ad more
exactly where it needs to be.
3. The large size of the trucks makes them hard to miss on the road and
gives you great visibility.
4. GPS tracking shows that many campaigns can achieve blanketed coverage
with truck advertising.
Billboard advertising has
its own benefits and is as popular as it is for many good reasons, but
many of our clients are beginning to use truckside as a cost-effective
or added-value alternative to billboards.
Types of truckside ad displays:
1. Straight Trucks (top) provide local coverage as they travel regular
and local delivery routes through busy urban and suburban areas. You
will get 2 side displays, a rear display and an above the cab display.
2. Tractor Trailers (bottom) take your copy out onto the interstates providing
regional coverage. With these roving behemoths, you will get 2 large
side displays.
Ask us for details and we can explain if truckside is
the right fit for your next campaign.
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