Why use outdoor advertising?
Outdoor advertising is a great way to reach people where they live, work and play.  It is media that is everywhere, and when used with creativity, it creates brand new ad spaces where none existed before
— ad spaces that can stop people in their tracks.  By the way, it's also one of your most cost-effective advertising options according to the OAAA.  We'll be happy to explain — just give us a ring.

Comparing outdoor ads to other advertising options:
Unlike TV, radio or print, outdoor is media that cannot be turned off or put down.  Viewers cannot fast forward through an outdoor ad as it moves through their environment or they enter the viewing range of strategically placed displays — like billboards.  With TV, radio, print and the Internet, consumers have the ability to change the channel, fast forward, turn the page (or miss the page!) or close the browser window. Outdoor is possibly the last place where consumers do not control the ad space.  This gives advertisers unprecedented control over how and where an ad is seen.  Outdoor is GIVING advertisers more control over their ad space through its immunity to the "TiVo effect" and its unprecedented offering of different media options. This at a time when other ad media are offering advertisers less control!

As the effectiveness of these other media slips, outdoor is also being seen by a larger and larger audience — especially as people spend longer periods of time commuting and away from their homes.
More time away from the home = more time in front of out-of-home media and outdoor advertising. 

Isn't outdoor just billboards?
Many people still think of outdoor as just billboards.  Well, the hard-working billboard is still going strong but we are here to tell you that outdoor advertising is more than just billboards.  Exciting new media that can reach, intrigue and engage your target audience are being introduced continually.  If you have not heard of building illumination or mobile image projection give us a call and we'll bring you up to speed.

We are your one stop shop for outdoor advertising:
With the combination of these traditional and non-traditional media, outdoor offers a palette of media choices that is unequaled.  The choices and combinations are limited only by the imagination and they are all available here at EMC Outdoor.  Outdoor advertising is all that we do.

The power of outdoor: give us a call and we'll make you a believer too.