Big Ideas Deserve Big Spaces

Out-of-Home Media: Brand Meet World

In a world of fleeting attention, your brand deserves a canvas that can’t be ignored. Out-of-Home media elevates everyday environments into powerful brand moments—commanding attention, sparking conversations, and creating lasting impressions that drive real results.

What is Out-of-Home Media?

Out-of-Home media encompasses all advertising that reaches consumers while they’re outside their homes—the billboards that catch your eye on the highway, the transit shelters where you wait for the bus, the digital displays in stores where you shop, and hundreds of other touchpoints that intersect with daily life.

Traditional Out-of-Home Media

Billboards (static and digital)
Posters and bulletins
Transit advertising (buses, trains, stations)
Street furniture (bus shelters, kiosks)
Airport media

Non-Traditional Out-of-Home

Mall displays
Gas station media
Fitness center networks
Cinema advertising
Retail media
Place-based screens

Experiential & Mobile Out-of-Home

Brand ambassadors
Pop-up installations
Mobile billboards
Wrapped vehicles
Street teams
Event activations

Case Studies

Why Use Out-of-Home Media?

An image of a wrapped car in front of the Louvre museum in Paris, OOH media for tourism

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Out-of-Home Media Can’t Be Blocked

Unlike digital ads that can be skipped or blocked, OOH commands attention that cannot be turned off. Your message appears in the physical world—unavoidable, unskippable, and unmissable.

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Out-of-Home Delivers Remarkable Cost-Effectiveness

OOH consistently delivers one of the lowest CPMs of any major media channel—just over $5 on average. That’s roughly a quarter of what you’d pay for TV and delivers exceptional value when you consider the impact and recall rates.

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OOH is the Ultimate Media Amplifier

Out-of-Home doesn’t just work—it makes everything else work harder. Studies show that including OOH in your media mix boosts the effectiveness of TV by 35%, improves search by 40%, enhances online media by 17%, and elevates radio by 14%. It’s like steroids for your media plan, without the side effects.

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Out-of-Home Delivers Superior Memory Impact

What good is an impression if it isn’t remembered? OOH delivers some of the highest recall rates in advertising, averaging over 60% compared to just 40% for TV and 29% for radio. When purchase decisions happen, your brand will be the first that comes to mind.

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OOH Provides Precision Audience Targeting

Gone are the days when OOH was simply about location. Today’s OOH harnesses mobile data to understand audience movement patterns, allowing for highly targeted placements that reach specific segments with remarkable accuracy.

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Out-of-Home Drives Measurable Results

OOH doesn’t just build awareness—it drives action. From increased foot traffic to website visits, from app downloads to purchase behavior, OOH creates measurable lifts that translate directly to business growth.

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Out-of-Home Is Always On, Always Working

With 70% of consumers’ waking hours spent outside the home, OOH intersects with your audience throughout their day, building frequency and familiarity that turns strangers into customers and customers into advocates.

Why Partner with EMC

for Out-of-Home Media Planning?

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Full-Service Simplicity

From strategy to execution, from creative consultation to post-campaign analysis, we handle every detail with meticulous care. One team, one point of contact, one seamless experience.

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Expertise That Matters

With three decades of experience exclusively in the OOH space, we understand the nuances of every market, format, and opportunity. Our specialized knowledge means you get campaigns that aren’t just seen—they perform.

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Data-Driven Targeting

We leverage the latest audience intelligence to place your message exactly where it will have the greatest impact. By understanding not just where your customers live but where they go, we deliver impressions that matter.

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Budget Optimization

With our deep understanding of media costs and performance metrics, we help you allocate your budget for maximum impact—ensuring every dollar works as hard as possible.

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Measurable Outcomes

We don’t just deliver impressions; we deliver results. Our comprehensive reporting and analysis give you clear insights into your campaign’s performance and ROI.

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Personalized Partnership

We believe the best work comes from true collaboration. That’s why we take the time to understand your business, your goals, and your challenges—becoming an extension of your team rather than just another vendor.

Turn Billboards Into Buyers. EMC now offers omnichannel programmatic integration to extend your OOH reach into every digital channel.

Extend the reach of your OOH campaigns, drive measurable search traffic, and capture digital conversions. Learn how our integrated omnichannel programmatic media strategy amplifies your entire media investment.

Learn More

From our Clients

We could talk about ourselves all day, but ultimately, our best advocates are our clients.

Mark

Insight Garden

We’ve worked with EMC for 7 years now and have a wonderful working relationship with the entire EMC team. They are knowledgeable, highly responsive and great to work with. They don’t just provide information; they also actively looks for opportunities that can create ROI, not just marketplace impressions.

Tiffany

CMI

I have partnered with EMC on OOH conference media planning for Oncology and Ophthalmology brands. The team are extremely knowledgeable in the OOH space, and are able to tailor proposals to meet specific needs of brands and different markets. I would definitely recommend EMC as a partner for OOH planning needs!

Kevin

Publicis Health Media

EMC Outdoor has been one of the easiest and fluid partners I’ve worked with to date. We have worked together on integrated OOH media plans across several client campaigns and initiatives that have resulted in successfully reaching client KPI’s

Stephanie

True Media

EMC was a great partner for a CPG client that made its US introduction through an at-store event. The team provided outstanding ideas and followed through with an execution that exceeded everyone’s expectation. The follow-up was thorough and helped us to repeat the project in additional markets. We are believers in EMC.

Christy

Sprint

It was awesome to work with the EMC team throughout our Big Game activation in Houston. They were extremely professional and navigated the many rules and regulations around our guerilla marketing effort flawlessly. Our Brand was present all over downtown in and around the Big Game footprint for the entire week leading up to the event thanks to EMC!