NEWTOWN SQUARE, Pa., Jan. 7, 2020 — EMC Outdoor welcomes Karen Czech Falout to join the agency’s team as Vice President of Out of Home Media Strategy. Based out of Chicago, Illinois, Falout will focus on cultivating strong relationships with clients in the Midwest and surrounding regions.
Falout joins the agency with over 20 years of integrated marketing experience, nationally and internationally. She has planned and purchased programs that included both traditional out-of-home media and non-traditional formats, with specific knowledge of digital media within the Chicago and Detroit areas. Her experience in the out-of-home industry has given her the necessary skills to successfully deliver client solutions and build campaigns, pricing strategies, creative concepts, and marketing and promotional packages.
“I am excited to join the EMC Outdoor team!” says Falout. “I look forward to applying my vast knowledge of Out of Home, DOOH, Experiential, and Digital solutions to our Midwest partners. After sitting on both sides of the media planning/buying desk over the course of 20 years, I know any new client will find EMC to be home to innovative, creative executions.”
Rainy McGrew, EMC Outdoor’s Director of Insights and Development, welcomes Falout to the agency, saying, “I am thrilled to have Karen join the EMC Outdoor team. Along with years of proven strategies and ROI, Karen brings an extensive and successful history in out of home and experiential marketing. I am confident that she will be a vibrant addition to our growing sales team, and we are eager for Karen to bring her fresh perspective to Chicago and the surrounding markets.”
EMC Outdoor provides strategic planning and execution of integrated location-based marketing programs that allow brands to connect and engage with highly targeted audiences. By combining data innovations with more than 25 years of experience, EMC Outdoor provides insights into consumer behavior outside the home and builds efficient, targeted media plans to reach them. The agency has received recognition in the industry, including numerous award nominations and selections from the OAAA OBIE Awards, HSMAI Adrian Awards, The Drum OOH Awards, and more.
For information and press inquiries, contact our team below:
Director of Marketing
Director of Insights & Development