Out of Home Advertising Trends for 2016

Out of Home Advertising Trends for 2016

  2016 Media Planning season is in high gear with hundreds of marketing concepts and trends vying for a planner’s attention, and dozens of optimization tools available to weigh the options. It certainly can be overwhelming, a process that is...
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7 Tips for Navigating Your Company’s Technology Systems Change

7 Tips for Navigating Your Company’s Technology Systems Change

  Like a child, a growing company goes through predictable stages, from a desk crammed into a corner of the garage to a small, lean business, to a more complex enterprise level, on up to global conglomerate.  And just like...
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Maximize B2B  / Trade Show Branding through Smart Outdoor Advertising

Maximize B2B / Trade Show Branding through Smart Outdoor Advertising

Today virtually every brand participates in an industry trade show as a means to stay current with new trends, launch new products and nurture business relationships. In fact, in a world where so much happens via email and on the...
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Proof That Out-of-Home Works & Provides a Link to the Mobile Consumer

Proof That Out-of-Home Works & Provides a Link to the Mobile Consumer

Do You Need Quantitative Proof That Out-of-Home Media Works? Are you a data-centric marketer with a brand or business that you’re trying to promote? Then listen up, for the brand new USA Touchpoints / Reality Mine study “OOH and Today’s...
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A Buyer’s Perspective: Five Key Takeaways from the OAAA National Convention

A Buyer’s Perspective: Five Key Takeaways from the OAAA National Convention

I always look forward to the Outdoor Advertising Association’s annual convention for the insights and inspiration it provides, and come back excited to bring new ideas and strategies to my clients.  Out of home media is, after all, incredibly dynamic...
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Small Business Leadership in the Age of Goliaths

Small Business Leadership in the Age of Goliaths

I came to the out of home industry from a background in finance, drawn to it for the amazing and efficient ways the media could drive small business growth.  It was the late 90s and the tobacco industry had just...
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Musicians In The Media Agency World

Musicians In The Media Agency World

I work with a lot of musicians. At EMC Outdoor we have all types: some with music degrees, those that perform in premiere choral groups, songwriters floating new work at open mics, someone diving deep into orchestral compositions, and a few...
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Let Customers Find You — on the Out-of-Home Map

Let Customers Find You — on the Out-of-Home Map

In today’s market, our challenge is to meet and engage people on their terms, in their world, on their map, in some sort of welcomed and unexpected way. As smart marketers, we should always ask “Where do my customers go...
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A Buyer’s Wish List for Out of Home Ratings

A Buyer’s Wish List for Out of Home Ratings

The out of home advertising industry took a great leap forward in 2010 when TAB published its long awaited EYES On Ratings, later to be called TAB OOH Ratings.  A collaborative effort between outdoor advertising suppliers and leading research and...
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2015: The Year Out-of-Home and Mobile Get Hitched

2015: The Year Out-of-Home and Mobile Get Hitched

“Mobile is accelerating the impact of Out of Home media – not diverting attention. As a partner to mobile, Out of Home is ideally placed to drive instant response or action.” (Source: FEPE/Future Foundation: ‘Always On: Out of Home Lives...
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Outdoor Advertising: So Much More Than Billboards

Outdoor Advertising: So Much More Than Billboards

You’ve been hearing it for a while – outdoor advertising today isn’t your father’s billboard media any longer, even though billboards still represent two-thirds of total OOH revenue investment.  Outdoor encompasses a whole lot more, including ...
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Out of Home Strategies: a Tale of Two Cities

Out of Home Strategies: a Tale of Two Cities

OOH is ubiquitous and larger than life, making it ideal for brand launches and broad reach in just about any market. For those who haven’t forayed into the wild and wonderful world of outdoor advertising recently, you’d be forgiven for...
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Experiential Marketing – Another OOH Key to Memorability

Experiential Marketing – Another OOH Key to Memorability

Experiential Out of Home is not merely a cool gimmick to gain attention. It’s a proven tactic that elicits a deeper connection with consumers and greater memorability with prospects – thus, the perfect enhancement to any out of home campaign. ...
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Out of Home Advertising: A Status Update from EMC Outdoor

Out of Home Advertising: A Status Update from EMC Outdoor

Out of home is a constantly evolving medium, made of hundreds of media formats, with new formats, strategies and tactics launching throughout each year.  So, what’s happening now in out of home? Here’s a status update. Digital OOH: Digital out...
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Building Relationships: Trust, Respect, and more Service than Sales

Building Relationships: Trust, Respect, and more Service than Sales

Trust and Respect, they travel on a 2-way street between account manager and client in any successful relationship. Before that happens, how do you get the traffic flowing both ways and back at you?  Well, lots of hard work, but...
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Digital Out-of-Home Media Has Come Of Age

Digital Out-of-Home Media Has Come Of Age

When British Airways took home the Cannes Lion this year for their amazing “Look Up” (link) campaign it was a wake-up call for anyone who hadn’t noticed:  Digital out of home has arrived. It is a fully established media with...
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Out of Home Ratings: A media planners perspective

Out of Home Ratings: A media planners perspective

For years media planners have struggled with how to incorporate Out of Home into their media plans when metrics were so different and costs were hard to justify.  They are able to plan OOH much easier these days with the...
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Out-of-Home and Mobile Integration: Why the next step in outdoor advertising is probably already in your hand.

Out-of-Home and Mobile Integration: Why the next step in outdoor advertising is probably already in your hand.

Years from now we will probably look back at Peapod’s award winning 2012 out of home campaign (link) as being a watershed moment – the tipping point at which brands realized the potential for out of home media to function...
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OOH vs. Outdoor vs. Out of Home: A Marketer’s Linguistic Juggle

OOH vs. Outdoor vs. Out of Home: A Marketer’s Linguistic Juggle

As those of us spending our day in the outdoor advertising media channel work hard to grab more market share in the advertising media world, we have many conversations.  Some are with potential clients already familiar with OOH.  Others are with potential....
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Political speech in outdoor advertising: know your legal guidelines

Political speech in outdoor advertising: know your legal guidelines

As Political Season is underway from California to Maine, it might be a useful time to review what the law says about Political Speech. Over the past 200 years, courts have decided that the best answer to questions of political...
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Three common hurdles buying outdoor advertising

Three common hurdles buying outdoor advertising

Buying billboards, and other forms of outdoor advertising, can be frustrating and time consuming.  We hear many complaints, but here are three that are fairly common, and a few thoughts to consider. 1. “Why won’t they call me back?” How...
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Out of Home: Making Smart Choices

Out of Home: Making Smart Choices

The outdoor media industry, now popularly termed out of home (OOH) advertising, has grown with warp speed over the last 20 years, expanding its scope and definition in unimaginable ways.  What used to be a portfolio of billboards, posters and...
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