Experiential marketers and event planners are used to creating contingency plans, even if that means changing course to reach audiences online and at home.
The worst thing marketers can do when faced with a crisis is panic. We must fight the flight instinct and, instead, discover opportunities for advancement.
As trade show marketers struggle to navigate crises, it's important to communicate openly, plan for current and future scenarios, and pivot budgets to channels that remain effective.
Experiential marketing comes down to one thing: giving customers a memorable experience. Here are some experiential marketing trends we expect this year.
An out-of-home media strategy can be an effective tool for targeting key voter audiences in highly competitive and under-served markets in an election year.
Trade show marketing trends for 2020 reflect changes we're seeing in audiences, technology and new ways to experience and connect to brands or products.
For destination brands there is ample opportunity to raise brand awareness and purchases among student travelers with location-based marketing strategies.