Is Your Brand Ready for Experiential Marketing?

Is Your Brand Ready for Experiential Marketing?

New market influences are shifting marketers' focus to brand experiences. Here are some ways to determine if your brand is ready for experiential marketing.
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How to Use Location-Based Marketing to Capitalize on Holiday Spending Trends

How to Use Location-Based Marketing to Capitalize on Holiday Spending Trends

This time of year, people’s thoughts turn to the holiday shopping cycle. Forecasters predict a four percent increase in holiday spending. This marks a persistent uptick in the adoption of targeted marketing strategies by retailers who are using location base...
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