An interview with the EMC Outdoor team who developed Account LAB -- a strategic, collaborative and creative environment built for agency-client partnership.
Advertising can use art and artistic elements to have a greater impact, create a deeper emotional connection and yield more valuable engagement.
Advertising used to focus on pushing out messaging to consumers. Today, we see data, technology and creativity feed brands' abilities to pull-in audiences.
Success in Out of Home is about cultivating a collaborative (and creative) environment. It’s the people who are at the table. Combine talent, the process of agile thinking, and a culture of high performance teams, and you have the right chemistry for generat...