Millennial Mindset Pt 3: The Experiential Element
What if I told you the best form of advertising to reach millennials isn’t really “advertising” at all? – at least not in the traditional sense. Our lives are centered around relationships, and while marketers seem to think those relationships are all online, most of us would still prefer face to face experiences. In my last article, we talked briefly about how experiential advertising is incredibly effective in campaigns targeting millennials. In this article, we’ll talk about why it’s absolutely necessary.
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